Boosting sales and developing the customer portfolio is undoubtedly one of the main objectives of entrepreneurs. But most of them still face a dilemma: how can I improve my sales figures? By implementing a few marketing strategies, it is possible…
Read moreConsidered one of the priorities of companies, improving the customer experience is obviously the guarantee of a good brand image. An optimized customer experience is also a key factor in standing out from the competition. What’s more, it allows the…
Read moreIn concrete terms, marketing and sales activities obviously have the same objective, i.e. to generate income while at the same time improving the organization’s performance. And although they are interdependent, it is not uncommon to see people confusing them when…
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